In the Mix: Powdered Alcohol Gets Federal A-OK

Stadium

Sports fans who’d like to have a drink while at the big game… (Photo: http://www.thetimesherald.com)

Palcohol

…will be happy to hear about the approval of powdered alcohol.  (Photo: http://www.bevlaw.com)

Cargo pants and shorts are probably coming back into style because of an announcement this week by the Alcohol and Tobacco Tax and Trade Bureau (the “TTB“).

To the delight of sports fans (and college kids and frequent fliers and a whole lot of other people) everywhere who are tired of paying $12 for warm water disguised as beer, the TTB has given the federal green light to powdered alcohol. With any luck, 4″ x 6” fully alcoholic powdered margarita mix packets (a slam dunk for cargo shorts) should be here well ahead of preseason football (and flights to summer vacation destinations). According to the Wall Street Journal:

The Alcohol and Tobacco Tax and Trade Bureau on Tuesday approved labels for a powdered alcohol called Palcohol. Arizona-based Lipsmark LLC, the maker of a booze powder that can be mixed with water like instant tea or lemonade, hopes to begin selling the product soon.

Four Loko went on sale in the US in 2005 and was in trouble about four years later. Having ironed out the kinks on that campaign, New York Senator Chuck Schumer didn’t dillydally with Palcohol: A bill in the Senate was referred to committee back in November, before this product even got approved, to ban it nationwide before it becomes a staple of college fraternity life.    Continue reading