Thompson: I got your text- here’s your food!

McDonald’s (Ticker MCD) announced abysmal earnings with quarterly profit dropping a head-spinning 30%. System-wide sales were down 5%, with every geographic region suffering a decline. It was McDonald’s worst quarterly decline since 2002.  Analysts pointed to a variety of factors including a scandal at a meat supplier in China, consumer sticker shock from an erstwhile dollar-menu that now looks like a ten-dollar menu, increased competition, and frankly, lousy food that almost everyone now knows causes disease with every bite.

But CEO Don Thompson, an optimist at heart, didn’t have much to say about any of that.  Evidently thinking he can’t do much about the Pablum on the menu, Thompson said he was going to revamp the firm’s use of technology to make it easier to buy a burger.  From the Wall Street Journal:

“Mr. Thompson, in a statement, outlined several initiatives the company is undertaking to improve its operations, including investments in service and technology enhancements to improve customers’ experience and a global push to make it easier for customers to order and pay for McDonald’s food digitally.” Continue reading →